State of SEO: Google Search Algorithm Updates for Q4 2023
Google's November 2023 Core Update The November 2023 core update is a significant algorithm change, marking the second such update within a two-month span and the fourth core algorithm update of the year. This update began rollout on November 2 and is expected to be fully implemented after a two-week period. Google released a new core update. Rankings may fluctuate over the next few weeks. Patience is essential during this time. This core update targets improvements to a different core ranking system than the one adjusted in the October 2023 core updates. While it’s typically uncommon for two major updates to happen in such a short timeframe, Google generally suggests that site owners who focus on creating helpful, reliable and user-first content will likely not need to make significant changes in response. Along with this update, Google also posted a revised Q&A on Google Search updates, which provides more guidance on the difference between a ranking system and an update,