State of SEO: Google Search Algorithm Updates for Q4 2023

 


Google's November 2023 Core Update


The November 2023 core update is a significant algorithm change, marking the second such update within a two-month span and the fourth core algorithm update of the year. This update began rollout on November 2 and is expected to be fully implemented after a two-week period. 



Google released a new core update.

Rankings may fluctuate over the next few weeks.

Patience is essential during this time.



This core update targets improvements to a different core ranking system than the one adjusted in the October 2023 core updates. While it’s typically uncommon for two major updates to happen in such a short timeframe, Google generally suggests that site owners who focus on creating helpful, reliable and user-first content will likely not need to make significant changes in response. 


Along with this update, Google also posted a revised Q&A on Google Search updates, which provides more guidance on the difference between a ranking system and an update, why Google rolls out updates, what steps site owners should take amidst updates and more. Those who still need help or want to follow volatility reports following an update can visit Google’s Search Central Help Community forum. 


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